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According to the box this is a "Wee Louie" in a "Pearl Herring" color. The lure is a blue with some red. The hooks are in nice shape (possibly replaced). On the belly it reads "Lucky Louie...Made in USA". The major flaw is some paint loss next to the tack eye on the side.
The box is intact but does show moderate wear.
All fishing lures will be shipped with styrofoam on the hooks to protect both the person and the lure itself. Please handle these with care.